CozComm, public relations

3 Haskel Ct.
Stony Brook, NY 11790
ph: 917-519-6300

Services

Integrated Marketing Solutions

  • Public Relations

    PR is often the best, and least expensive way, to launch a new concept, company, product, fund or reassert a  business in an existing market. While good PR won’t overcome poor financial performance or bad products and it won’t replace high-level relationship selling, it does help to get good performance noticed and warms-up cold calls.

    PR produces credible testimonials—someone else says, “you’re great” vs. you or your pitch book saying it. It is a bridge to share success stories and create a sense of momentum, even when you don’t have a long track record of returns.

    It’s not brain surgery. But, you’d be surprised at how many companies still don’t get it.

  • Crisis Communicaitons

    Our principals have worked with companies involved in a number of difficult situations.  We have the experience and confidence to work with legal counsel and to challenge the lawyers when they don’t see the big picture.

    Specific crisis’s CozComm has managed include:
     
    •    Rogue Employees involved in an FBI Sting
    •    Rumors of impending bankruptcy of a Public Company
    •    CEO arrested by federal officers for fraud
    •    Prominent executives being questioned by Congress            involving influence pedaling
    •    Congressional investigation
    •    Justice Department inquiries involving pending merger
    •    Prolonged bankruptcy proceedings
    •    CEO appearing on cover of a Tabloid
    •    Large-scale layoffs
    •    Class-action lawsuits involving allegedly fraudulent               sales practices

  • Trade Advertising

    From Internet banner ads to tombstomes announcing a deal, CozComm will create eye catching, clever yet appropriate and professional ads to enhance your business-to-business marketing initiatives. 

     

    More importantly, we will find you the right outlets to effectively and efficiently get your message across to the right people. 

  • Editorial Services

    Whether creating a newsletter for customers, prospects or employees, looking for a fresh approach to your standard pitch book or creating new brochures and other collateral material, CozComm offers talented, knowledgeable writers who can bring the right balance of experience, knoweledge and perspective.

  • Internal Communications

    There used to be a saying that a company's most valuable assets rode up and down the elevators every day.  Today, they log on to your network every day, from anywhere in the world.  Whether they are down the hall or across the several time zones, keeping these assets--your employees--informed, motivated and feeling as if they are "part of the loop" is a vital part of any communications plan.

     

    We have experience in working with human resources departments and internal communications specialists to create programs that reach employees.  These programs have worked to reinforce messages during times of crisis and have been an integral part of retention programs in times of plenty.

  • Marketing

    We believe in an integrated marketing approach.  Basically, what this means is that we look at your situation and apply whatever tools are needed to help you efficiently reach your goal.  Usually, because PR is highly cost effective, we will almost always use this tool.  But supplementing PR with newsletters, direct mail, advertising...can add exponential value to a program.

     

    Vertical/Horizontal

    We also believe in approaching objectives directly and from the flanks.  You not only need to be in your own trade publications, but also in your customer's trade publications.  For instance a provider of computer security services needs to address the computer trades but also their key markets trades.  A company like this needs to zero in on financial services, government systems an health care, because that is where there is potential growth.  Each of these vertical markets can be reached using a host of marketing tools

     

    CozComm will work with you to choose the top vertical markets will prioritize the program to match your business needs and forecasts. 

 

 

 

3 Haskel Ct.
Stony Brook, NY 11790
ph: 917-519-6300