The principals at CozComm have a deep understanding of professional services and B-2-B marketing and a strong dislike of the spaghetti approach (throw stuff at the wall until something sticks, then yell, “done”).
Our forte is complex products and services, often serving customers and gatekeepers. Because we take the time to thoroughly understand our clients’ businesses, we bring creativity and perspective to the table. Our copy doesn’t read like memos and rarely contains over used expressing such as “excellence”, “value-add”, “unique” and “sea change.”
We have firm opinions backed by experience. We’re not afraid to say something’s not new if it is not, that some supposedly unique capability is merely the price of entry. But we can show effective products and services to the marketplace in ways that will make the phone ring.
And, because we read your trade publications as well as the business press, we know who and what is effective in the market.
What we think about PR
Successful PR programs are an ongoing, building process. They require patience, persistence and a commitment from management, plus an understanding of the interests of reporters, editors and analysts who will filter and then tell your story to decision makers. Media and analyst coverage can provide third-party validation for a company, generate sales leads and improve the sales process by increasing the comfort level of potential customers.